Channel Your Inner Steve Jobs – Dare to Be Different
I’m doing a complete revamp of my branding and Website. As part of this process, I had new photos taken — photos that express the creative, fun, and dare I say it, authentic “Dianna Huff,” meaning, I...
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How to Develop Blog Content: Look for Questions that Need Answers
Updated: November 2014 While Google Analytcs no longer provides keyword data for Google search results, you can still see search data from Bing/Yahoo, Ask, etc. You can, however, view keyword data...
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Using Genchi Genbutsu to Create Compelling Website Content
One reason I love working with small businesses is because the people who comprise them often have great stories to tell: stories about their passion and how they help other businesses or organizations...
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Inject April Fools Levity Into Your Marketing All Year Round
April Fools on the Internet can be a little scary. Companies post articles or status updates — and you’re not sure, are they true or not? One post I read said that Facebook would begin showing who was...
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Integrating Online Content with Offline Tactics
Last spring I needed to replace a broken fan. I drove to Home Depot and studied the various types of fans offered. The Vornado packaging caught my eye due to the product benefits listed on the box. I...
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50 Ways to Market Your Website to Generate Links
Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” She must not have received many responses because...
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Six Super Easy Ways to Create an “Information Rich” Website
Google, in its Webmaster Design and Content Guidelines, recommends that you create a useful, information-rich site.” By “useful,” Google means that you should create content that’s helpful to your...
View ArticleTips for Creating a Spiffy Manufacturing Video
Creating a professional video for your business can seem a little daunting, but it needn’t be. That’s what Mary Fitzgerald, President of Acme Wire Products Company, Inc., learned when she had a company...
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Quick Tip: Keep Your B2B Blog Alive
I see / read dozens and dozens of blog posts filled with tips on how to have a better blog, how to drive traffic to your blog, blah, blah, blah. Here is a real simple blogging success tip I don’t see...
View ArticleEngaging Content Begins with Asking the Right Questions
In his book, Ogilvy on Advertising, David Ogilvy stated, "There are no boring products, only boring writers." This advice has served me well over the years as it has forced me to view myself as a...
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